As we press on into 2012, we continue to see a staggering demand for on-line video;
- According to Online Publishers Association (OPA) in 2010, 35 hours of video was uploaded every minute to Youtube.
- In addition, did you know that YouTube mobile receives more than 100 million views a day?!
- A research by Internetretailer.com found on some of the sites they surveyed that shoppers were 144% more likely to add a product to their cart after viewing a product video.
- Did you also know that Video E-mail messages generate 2-3x higher click-thru rates compared to static E-mails?
You should be taking advantage of this trend by having in place a ‘Video Marketing Strategy’, if you do not already have one in place.
Most of our clients are already capitalising on these trends, by using videos in a variety of ways to increase engagement, sales and in some cases making money while they slept!
Here are a few examples of what your strategy could include:
Testimonials and Case Studies
The best way to showcase your expertise and customer satisfaction.
Video Interview
Ideal for introducing your subject/ product or your personality to your audience to get them really engaged.
Product Demonstration
Ideal if you sell products. E.g. electronic devices.
Company/ Business Introduction
A brief video to introduce your Business – could be used on your homepage to show who you are & what you do. Ideal for connecting with your customers on an emotional level.
Video Landing Page Combination
You’ve probably seen this on most Internet Marketer’s website. They are ideal for encouraging your website visitors to take action.
Video Blog Posts
Videos for your blog posts, showing you as the expert.
Email Marketing Videos
Why not spice up your Autoresponders by converting your text into videos. The engagement level for this method is usually higher than the traditional method of text only!
DVD Packages
This is an excellent way of creating products (and revenue) from your expertise. Perhaps you run events, you should be looking at packaging these into saleable DVD or source of information for your customers.
To a successful 2012!
Folake Bee
Ps: You could be benefiting from a range of video packages we currently have on offer (VALID ONLY TO 29th February 2012). They combine one or more of these strategies for a smaller percentage of the usual price. Drop me an email or give me a call, to discuss.
"A man on the run from the police finds a mysterious object in a warehouse that makes him forget all about his criminal worries."
Written, Directed & Edited: Danann Breathnach
Produced: Andy Kelleher (
wdfproductions.co.uk)
DOP: Shannon Ruddock (
doublekproductions.net)
Grade: Shannon Ruddock
Production Design: Danann Breathnach
Art Director: Rachel Noel (
rachelnoel.com)
Music: Hugh Rodgers (
hughrodgers.com)
Sound Design: Danann Breathnach
For all the techie people reading this, Canon are set to make an ‘historic’ announcement on November 3rd in Hollywood, CA.
We’d like to hear that it’s a Canon 5D Mk 3. We have used HDSLRs like the 5D, 7D and 60D on a large number of our productions and love the results. The 5D with its full size 35mm sensor is just fantastic with a good lens in front of it.
A 5D Mk 3 that irons out some of the camera’s shortcomings for videography will be quite a revelation. Watch this space, though that said, it may be an announcement that has nothing to do with this, and its ink cartridges that never run out!! : )
Andy has been in the film business for over 15 years with background in drama and documentary.
This year has been a busy year for Andy. A number of his project this year includes a drama feature currently shortlisted by the high profile ‘microwave’ scheme, a recently commissioned documentary by BBC for 2012, not to mentioned a couple of short dramas that is currently going in production.
We just completed a couple of in depth documentaries about David Leland’s excellent quartet of television films from 1981, Tales out of School.
These films are really a high point of British tv broadcasting and featured directors such as Alan Clarke and Mike Newell.
One 40 minute film involved an extensive interview with the films writer David Leland (Wish You Were Here) & its producer Margaret Matheson (Scum).
The other film was a half hour long and specifically about Alan Clarke and the making of Made In Britain and featured insightful interviews with actors, writers and colleagues that worked with Clarke.
Alan Clarke’s classic film starring Tim Roth still stands out but the other 3 films are equally excellent in their own right. Hopefully this release should go down well with viewers.
The films are now available for sale on both Bluray and DVD.
Useful links
http://www.amazon.co.uk/Tales-Out-School-Films-Leland/dp/B004AGEOL6
www.networkdvd.co.uk