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Do you have a Video Marketing Strategy in place?

As we press on into 2012, we continue to see a staggering demand for on-line video;
  • According to Online Publishers Association (OPA) in 2010, 35 hours of video was uploaded every minute to Youtube.
  • In addition, did you know that YouTube mobile receives more than 100 million views a day?!
  • A research by Internetretailer.com found on some of the sites they surveyed that shoppers were 144% more likely to add a product to their cart after viewing a product video.
  • Did you also know that Video E-mail messages generate 2-3x higher click-thru rates compared to static E-mails? 
You should be taking advantage of this trend by having in place a ‘Video Marketing Strategy’, if you do not already have one in place.
 
Most of our clients are already capitalising on these trends, by using videos in a variety of ways to increase engagement, sales and in some cases making money while they slept!
 
Here are a few examples of what your strategy could include:

Testimonials and Case Studies

The best way to showcase your expertise and customer satisfaction.
 

Video Interview

Ideal for introducing your subject/ product or your personality to your audience to get them really engaged.
 

Product Demonstration

Ideal if you sell products. E.g. electronic devices.

Company/ Business Introduction

A brief video to introduce your Business – could be used on your homepage to show who you are & what you do. Ideal for connecting with your customers on an emotional level.
 

Video Landing Page Combination

You’ve probably seen this on most Internet Marketer’s website. They are ideal for encouraging your website visitors to take action.

Video Blog Posts

Videos for your blog posts, showing you as the expert.

Email Marketing Videos

Why not spice up your Autoresponders by converting your text into videos. The engagement level for this method is usually higher than the traditional method of text only!
 

DVD Packages

This is an excellent way of creating products (and revenue) from your expertise. Perhaps you run events, you should be looking at packaging these into saleable DVD or source of information for your customers.
 
To a successful 2012!
 
Folake.
Posted: 03/02/2012 08:00:00 by Global Administrator | with 0 comments
Filed under: interviews, videomarketing, videotestimonials, internetmarketing


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