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Linkedin for Business... What's the deal?

LinkedIn Is an Underrated Powerhouse; You’re Crazy Not to Use It

LinkedIn is the Rodney Dangerfield of social media: despite having 200 million highly influential members, it gets no respect. Even though it is consistently ranked among social giants Facebook and Twitter, it doesn’t seem to get as much buzz in the mainstream media. But as a tool for marketing your small business, it provides a huge edge over its more popular peers. Because unlike Facebook and Twitter, which often exchange cat photos, inane one-liners and political rants from crazy uncles, LinkedIn is all business.

WDF Productions on Linkedin

How companies are leveraging LinkedIn

There are 1.3 million small-business owners in the network. How are they using it? What kind of benefits do they see? Read about a few:

  1. Sharing wins: As a small business owner, you're working hard. Why not share your success stories? Promoting your successes is just good marketing. And with 2 million C-level executives making use of the site, you might suddenly find yourself with a few deep-pocketed suitors.
  2. Getting referrals: LinkedIn removes a great deal of the friction and awkwardness of giving and receiving endorsements for the work you are doing. Best part? When someone gives you props on LinkedIn, everyone in your network will notice in their activity feed.
  3. Finding new talent: If your business is growing, you'll undoubtedly need to hire new employees. LinkedIn is an excellent place—scratch that, it’s the BEST place—to find new players to include in your team.
  4. Promoting events: LinkedIn’s event feature is a game changer! It's never been so easy to spread the news and drum up excitement about upcoming events, sales and gatherings. You can even use their service directory to find professional event planners to assist you.
  5. Boosting website traffic: A little-known secret about LinkedIn is that it’s very influential with Google; if you have a presence on LinkedIn, you’re apt to see a jump in search engine visibility, too. More clicks = more buyers!
  6. Getting answers: LinkedIn is a goldmine for tips on running a successful business. You are able to uncover great advice from some of the savviest business minds in the world in LinkedIn Answers and Groups. You will discover over 2000 groups devoted to small-business-related topics.
  7. Finding investors, vendors and partners: It’s a networker’s paradise. Whether you need some capital, a new accounting firm, or a business partner, you’re not going to find a better source than LinkedIn.

This is just the tip of the iceberg, folks. Head over to LinkedIn make up a page for your small business. Trust me; IT’S WORTH YOUR TIME.

PS: Follow us on Linkedin -

Posted: 21/02/2013 08:00:01 by Global Administrator | with 0 comments

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