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Why Businesses Should Seriously Consider Using Pinterest

Pinterest Is Awesome for Business. Here’s Why

Hey, I get it: you’re too busy to manage yet one more social network. But I’d be remiss if I didn’t let you know about how small businesses are crushing it with Pinterest, a visually pleasing social network where users share (or “pin”) images of things that appeal to them. This upstart social platform has become a terrific place to…

  • Meet new customers
  • Boost website traffic
  • Increase brand recognition
  • Drive sales activity

What makes this visual social network so irresistible to users and small businesses? Let’s take a look:

Less annoying minutiae, more positivity!

Instead of being a platform for tedious updates about what people ate for breakfast or ALL CAPS rants from your bizarre uncle, Pinterest is about bringing people together who have common preferences, whether it’s fashion, art, food, crafts, architecture, photography, cocktail recipes, interior name it.
Copyblogger contributor Beth Hayden sums up Pinterest wonderfully with this quote: “Pinterest is visually appealing, positive, and unlike Facebook, there isn’t any whining.” Which is a good thing, right? ;-)

Folake Bee - WDF's Business Director Pinterest

Why are marketers so energized about Pinterest?

Pinterest is insanely popular. Last year the website vaulted from complete unknown to social media giant with 10 million users. Even social media gurus were taken off guard with the speed of Pinterest’s growth. In the period of just six months, Pinterest was a major driver of online traffic.

Get this: Pinterest drives more traffic than YouTube, Google and LinkedIn—combined. What’s more, the site has a devoted fanbase. According to comScore data Pinterest users average 89 minutes per month on the site and Google users average just 3 minutes per month.

What does this mean for your businesses?

Now let’s tackle one of the most significant questions: Why should businesses care about Pinterest? It’s pretty simple. For starters, it’s an excellent, noninvasive approach to meet potential customers who share a desire for what you offer. This built-in permission makes it possible to easily build rapport and make new relationships with buyers in your target audience.

Secondly, brands already are having great results using the site to showcase their goods and services, stay top of mind and drive website visitors. Just set up an account. You’ll see all sorts of businesses engaging with their customers:

  • Architecture firms
  • Publishers
  • Food related businesses
  • Jewelers
  • Yoga studios
  • Fashion industry
  • Bowling alleys

The list is just about endless.

Ready, set, pin!

Most businesses swiftly come up with reasons why they shouldn’t use social media—nevertheless the fact is, many sell themselves short and don’t become involved simply because they don’t think they have a natural place in a certain network.

Now, if you run a bookkeeping business, maybe Pinterest isn’t the ideal fit, but then again, it’s entirely possible that you could be a trailblazer and make use of Pinterest to showcase your business and have great success.

Hey, if a plumbing franchise can make Pinterest benefit their business, you can too! It’s way too easy to sell yourself short and come up with reasons to stay on the sidelines!

PS: Connect with Folake Bee on Pinterest here:

Posted: 17/02/2013 13:30:55 by Global Administrator | with 0 comments

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